Richelle Elberg to Moderate Panel at TelcoTV

September 15, 2010 | Manchester, NH -- Richelle Elberg, Director and Senior Financial Analyst at JSI Capital Advisors, will moderate a panel entitled "New Revenue Opportunities - Personilizing Content" at the upcoming TelcoTV 2010 to be held November 9 - 11, 2010 at the Venetian Resort Hotel Casino in Las Vegas, Nevada.  Richelle will moderate a panel that will include Paul Connelly, Vice President and Director of Business Development for Cisco Systems, and John Reister, Vice President of Advanced Technology for Big Band Networks.    

Given the flood of available content, consumers often feel overwhelmed by choices. By enabling content personalization, service providers enable consumers to take control of their video viewing time and habits. More focused and personalized content also creates the opportunity for new revenue through more targeted advertising that is contextually relevant to viewers. The "New Revenue Opportunities - Personilizing Content"session will discuss the opportunities to monetize IPTV with personalized video and targeted ad delivery services. It will discuss key insights and takeaways from deployments and trials of personalized video services and advanced advertising for a high-quality, compelling viewer experience.